A price rise doesn't lose you clients. A badly told one does.
A sign on the desk. A post on Facebook. Fingers crossed. Your team hear it the same day as your clients, someone asks "why?", and nobody knows what to say. That's the moment you lose them.
And every week you wait, you do the same work for last year's prices.
The clients who value you stay when they're told properly. The few who go were probably never the right clients for you, and every one who leaves makes room for one who is.
Inside, you'll find out
- The one line that answers "I booked before the date" and keeps your new price in place
- What to do when a good client really did miss the notice, so you're kind once and never caught out twice
- Why your team must hear it before any client does, and what they practise first
- How many times to tell a client, so she can never say she wasn't told
- The one job to do before you announce a single thing
- What to say to the regular who tells you "I've been coming here for years"
Seven parts. One plan, built around your salon.
Answer 13 quick questions about your salon and the Kit builds every part around you: your dates, your team, the way you talk.
- 1
The Price Rise Blueprint.
Your biggest worry, answered first. So you go into it calm instead of dreading it.
- 2
The United Front.
Your team meeting, planned for you: the agenda, the why in plain words, and role play with an easy client and a difficult one. So when a client asks "why?", your team answer without looking over at you. Plus a Manager's Briefing if you have a manager.
- 3
Done-For-You Client Messages.
Every message and every date, for WhatsApp, text, email, Instagram, your booking system and in person. In your own voice, so you never stare at a blank screen wondering how to say it. Tap copy, send, done.
- 4
Print & Pop In-Salon Notices.
Polite A4 notices for the desk, the mirrors, the toilets and the staff room, signed your way. So your salon does the telling while you get on with your day.
- 5
The Price Rise Roadmap.
Every job in order, counted back from the day your new prices start, with a nudge on your phone. So your first message goes out on time and nothing gets forgotten.
- 6
The Pushback Playbook.
The words for "I booked before the date", "That's too much" and "I'll go elsewhere". So nobody gets caught out at the desk.
- 7
The Accountability Check-ins.
Me in your inbox every week for six weeks, asking how far you've got, then support after. So the plan gets done instead of joining every other good idea in your phone.
Picture the day your new prices start
The notices have been up for weeks. Every client has heard it from you, more than once, in your words. Your team have practised the awkward ones, so when someone asks, they've already got the answer.
The diary's still full. And from today, every appointment in it is priced for the work you really do.
Why me
I'm Ben. I run the business side of my salon. When I came in, the diary was full and we couldn't afford our tax bill, so I know the dread of telling your regulars the price is going up. This Kit is the plan I wish I'd had, built around your salon instead of mine.
The Price Rise Kit
- The Price Rise Blueprint
- The United Front, with the Manager's Briefing
- Done-For-You Client Messages
- Print & Pop In-Salon Notices
- The Price Rise Roadmap
- The Pushback Playbook
- The Accountability Check-ins
£17 · one payment
GET MY PRICE RISE PLAN · £17
Love it or your £17 back. 30 days, no questions.
Questions
How long does it take?
About 3 minutes to answer the questions. Then a few jobs a week from your Roadmap, and your phone reminds you of each one.
Does it tell me how much to charge?
No. The Kit runs your price rise once you know your new prices. Working out what to charge is The Salon Pricing Masterclass.
Will it work for my kind of salon?
Yes. Hair, beauty, nails, lashes, brows, aesthetics, spa or barber, on your own or with a team. Your messages follow the way you talk and the ways you reach your clients.
My new prices start in less than six weeks. Is it too late?
No. Six weeks is the aim, and your Roadmap counts back from whatever date you pick. If it's shorter, the Kit gives you a gentle heads-up, and if you can push the date back, even better.
Do I need to download an app?
No. It opens from a link on your phone. Add it to your home screen and it works like an app, with your answers and ticks saved.
What if I don't like it?
Tell me within 30 days and you'll get your £17 back. No questions.
It's not for you if
You don't know yet what your new prices should be. The Kit runs your price rise. It doesn't work your prices out. That's The Salon Pricing Masterclass.