Privacy policy

Last updated: 7 October 2026

Who I am

This website belongs to Ben Williams, Salon Mentor. I decide what happens to your details, so in data protection terms I'm the "controller". If you have any question about your data, email me at ben@benwilliams.business.

What I collect

Only what you type into my forms:

  • Any sign-up form: your first name and email address.
  • The free salon business audit form: your salon's name, type and town, the links to your Instagram, TikTok, website, booking page and Google profile, how big your team is, and the one thing you most want to change. Plus the two tick boxes and what you chose.
  • The free tools (like the Salon Profit Scorecard): the answers you give inside the tool.

My email system also records whether you open my emails and click the links in them, so I can tell what's useful.

Why I use it

  • To review your audit application, pick salons to audit, and email you about your audit. You asked for this when you applied, so that is my legal reason.
  • To send you the free tool or result you signed up for, and the emails that go with it.
  • To send you my other emails (salon business tips, and news about my free tools and paid products), only if you ticked the box to say yes. You can unsubscribe at any time with one click at the bottom of any email.

Audit videos

If you apply for a free audit, you tick a box to say you're happy for me to record a video review of your salon's public pages and post it on my Instagram, TikTok, YouTube and Facebook. The video only looks at pages that are already public. It never shows your email address or anything private you sent me.

Want a video taken down? Reply to any of my emails, or email ben@benwilliams.business, and I'll take it down.

Who else sees it

I never sell your data, and I never give it to anyone to market to you.

My website, forms and emails run on systeme.io, which stores your details for me. If you use a free AI tool on this site, your answers are sent to an AI service to write your result. These companies only process your details to run my site, under contract, and may store them outside the UK with the safeguards the law requires.

How long I keep it

I keep your details while you're on my email list or while I'm looking at your application. If you unsubscribe or ask me to delete your details, I delete them. Applications I don't pick are deleted after 12 months.

Your rights

You can ask me to see the details I hold about you, correct them, delete them, or stop using them. Email ben@benwilliams.business and I'll reply within one month.

If you're unhappy with how I've handled your data, you can complain to the Information Commissioner's Office at ico.org.uk.

Cookies

systeme.io uses cookies to make the forms and pages work. I don't use advertising cookies on this site.