Ben WilliamsSalon Mentor
Free auditFree online audit

For salon owners. Hair, beauty, nails, lashes, brows and more.

You've built a busy salon. Now make it pay you.

You don't need more clients. You need the ones you've got to pay you properly. Find the 3 leaks costing you money, with a fix for each you can do this week.

Find my 3 leaks

Free. No card. Takes 2 minutes.

Start here

Free · open now
Step 1 · Free · 2 minutes

Salon Profit Scorecard

You can fill every slot and still not keep much of it. The Scorecard shows you where it goes.

  • Your score out of 100, and which of Numbers, Marketing, Systems or AI is dragging it down.
  • The 3 leaks costing you most, each with a fix you can do this week, so you stop the loss before the month ends.
  • The extra you might be giving away free every day, and the 15-minute fix.
  • Why a full diary can still leave the bank looking thin, and the first place to look.
  • Which of four salons you are. It might not be the one you'd guess.
Find my 3 leaks

Free. No card. Your score shows straight away.

Free · I pick a few salons each month

Free online salon audit

People find your salon online, then don't book. Apply, and if I pick yours, I'll show you why on video, with the three changes that would fill your diary.

Show me how to fill my diary

All done online from your public pages. I never visit your salon.

Coming soon

Join a list and you're first in.
Step 2 · Out now

Price Rise Kit

Raise your prices. Keep your clients.

Get your team behind you. Tell your clients the right way. And know exactly what to say when a client pushes back. So your new prices stick, and so do your clients.

A price rise doesn't lose you clients. A badly told one does.

Every week you wait, you do the same work for last year's prices.

Get the Kit, £17

Love it or your £17 back. 30 days, no questions.

The exact formula I used to raise my salon's prices by as much as 288%. And we're still fully booked.

Step 3 · Coming soon

The Salon Pricing Masterclass

One of your services could be costing you thousands.

Your till won't tell you which one. The Masterclass shows you, and what to charge instead. Made simple, even if you hate numbers.

So you know which service to push, which price to change first, and what you really keep from every appointment.

Get me in first

Joining the list is free. No card. You're first in when it opens.

Picture the Monday after you've done all three.

  1. Now you know where the money's been slipping out. You go from guessing to knowing, and the first leak is already plugged.

  2. You go from dreading the price rise to having done it, and your regulars are still booked in. Your team said it right, because they'd practised it first.

  3. You know what every service really makes you. You go from "I think we do all right" to knowing which service to push and which price to change next.

Find my 3 leaks

It starts with 2 minutes today.

Who I am

Salon owners spend years learning their craft. Almost none of us are ever taught how to run a business. Most salon owners became business owners by accident.

I'm the business side of our salon. My partner, Hannah Cleaver, is the vision. I took a busy salon that couldn't afford its tax bill and was struggling to make payroll, and helped turn it into a successful multi-six-figure salon that's still going and still growing.

I don't teach hair. I help you with the business side, so you make more money from the salon you've already built.

Start where I'd start. Find out where your salon's money is going.

Another full week. Where did the money go?

Two minutes shows you, and gives you one job to do this week.

Find my 3 leaks

Free. No card. Your score shows straight away.