Ben WilliamsSalon Mentor

Free online salon audit · About 3 minutes to apply

They find your salon online. So why aren't they booking?

If I pick your salon, I'll go through your pages the way a new client does, on video, and show you the 3 changes that would fill your diary. No extra posting.

Show me how to fill my diary

Free. About 3 minutes. All done online from your public pages.

I took a busy salon that couldn't afford its tax bill and was struggling to make payroll, and helped turn it into a successful multi-six-figure salon that's still going and still growing.

An example. Yours will be about your salon.

If you want to know why people look at your salon online and don't book,
without paying someone to run your Instagram,
and without posting every day and hoping,
then send me your links.

Someone hears about you. A friend, a post, a Google search.
She looks you up.
There's no price. Or Book now is three taps deep. Or your last post was months ago.
So she closes the app and books somewhere else.
You never hear about her.
All you see is a quieter week, and you think you need to post more.

More posts just send more people to the same leak.

The leak sits between "she found you" and "she booked". Close it, and the people already looking at your salon start booking.

If she's finding you, the hard part is done. What's left is usually a few small things I can spot from the outside.

That's why I do these audits. You get the 3 changes I'd make first, in order.

Show me how to fill my diary

Free. About 3 minutes to apply.

Here's some of what I look for

  • The one thing missing from most booking pages that sends a keen client to the salon down the road.
  • The step in your booking path where a keen client is most likely to give up, and the fix.
  • What a new client sees when she searches your salon's name on Google, and whether it makes her want to book.
  • What a stranger decides about your salon at first glance on your Instagram, and what to change first.
  • When to take a deposit so fewer people no-show, without putting anyone off booking.
  • The one small extra that makes every booking worth more, and the moment to offer it.
Show me how to fill my diary

Free. I never visit your salon.

Three things you can't see from the inside

  • Getting found. Does a stranger know what you do, and where, at first glance?
  • Getting booked. Can she see a price and book in a few taps?
  • Keeping the money. Do you take a deposit, and offer an extra before she pays?

How it works

  1. 1
    Send me your links. About 3 minutes. Your website or booking page, and your Instagram if you have one.
  2. 2
    I pick a few salons each month. If yours is one, I go through your pages on video.
  3. 3
    You get the link the day your video goes live. Your 3 changes, in order, so you know exactly what to do first.

Not picked? I'll still point you to a free tool or waitlist for the thing you most want to change.

Good to know: I share each audit as a video, so other salon owners can learn from it too. Want yours taken down? Just reply to any of my emails.

Would a new client book your salon tonight?

Picture it. Someone finds you on Instagram at 10pm. She sees your prices, taps Book now, pays her deposit, and she's in your diary before she's put her phone down. That's what the 3 changes are for.

Every week you leave it, someone who wanted you books somewhere else.

I only pick a few salons each month. Put yours in, and I'll read it myself.

Apply for my free audit

Takes about 3 minutes. Have your links ready.

1 · You

So I can tell you if I pick your salon.

2 · Your salon

Or your booking page if you don't have a website.
Copy it from your profile.
Leave it blank if you don't use TikTok.
How big is your team?

3 · The one thing

What's the one thing you'd most like to change in your salon business right now?Pick the closest one.

I'll use your details to review your application and to email you about your audit. I'll only send you my other emails if you tick the second box.

Free. Take your video down any time.

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